HENRI LLOYD has been selected performance partner for INEOS TEAM UK for the 36th Americas Cup campaign to bring the Cup home to Britain.
"For HENRI LLOYD, this partnership means that we are very proud to cooperate in development projects together with one of the world's most successful sailors and the British America's Cup team," says Magnus Liljeblad CEO of Henri Lloyd Group Ltd.
"We see that a new form of sailing is emerging, and through this partnership we will follow the INEOS TEAM UK sailors and their needs to perform during racing. We can then take these experiences into our product development process for future collections," continues Magnus Liljeblad.
"For many years HENRI LLOYD has provided the best performance products on the market. We are currently entering a new phase with new boat designs and new demands on performance. HENRI LLOYD`s designers will work with the team to come up with new innovative performance solutions that will enable us to achieve our optimal performance on the water", says Ineos Team UK skipper Sir Ben Ainslie.
"The partnership with INEOS TEAM UK is exactly what we want HENRI LLOYD to stand for. Working with Ben and the British America's Cup team and developing the best performance clothing to help the team become successful in bringing the Cup back home to Britain", said Hans Eckerström, chairman and controlling shareholder of Henri Lloyd Group Ltd.
As an official partner to team INEOS TEAM UK for the 36th Americas Cup, HENRI LLOYD will deliver performance clothing to the entire INEOS TEAM UK team including performance wear for the sailors.
The partnership extends to March 2021.